Hidden Challenges of Selling Food Locally
Locally grown food showcased at farmers markets often appear simple from the outside, fresh produce laid out on tables, coolers filled with meat and friendly vendors greeting customers, but behind that inviting scene lies a complicated and often exhausting system farmers and ranchers must navigate just to bring food to market. Across the United States, growers face a shared set of challenges that make running a local food business far more difficult than most people realize.