Why is the SCHH (logo) brand important?

Harkening back to the era of cattle drives, branding cattle with visual markings was critical to ownership. The SCHH brand, or logo, is a visual marking that ties producers and processors and creates a sense of community ownership, meaning people will see the logo on various farms and food products and know the food is truly grown locally. Like cowboys who “ride for the brand,” there will be a sense of community pride created by the logo, also known as the brand.